Carl’s Jr. is adding something special to its signature sauce.
Donald Trump signed the farm bill. However, chefs eager to cook with the ingredient have had to operate under the radar because theFood and Drug Administration prohibits adding CBD to food and beverages. The agency will hold its first public hearing next month to decide how it will regulate CBD.
In the meantime, local health departments across the country, from Los Angeles to New York City, have been cracking down on restaurants that sell on CBD-infused food and drinks.
The choice to debut the burger in the Mile High City is no mistake. Colorado was one of the first U.S. states to legalize recreational marijuana. As a result, cannabis is one of the state’s fastest growing industries. Last year, the state’s medical and retail dispensaries sold $1.55 billion of marijuana, according to Colorado’s marijuana sales report.
The limited-time offer not only puts Carl’s Jr. ahead of the competition but also on par with those in fine dining chasing the craze. Professional chefs named CBD- and cannabis-infused food and beverages as the top food trend for 2019 in a National Restaurant Association survey.
Carl’s Jr. might be willing to take the plunge because unlike McDonald’s, Wendy’s or many of its other rivals, the chain is not publicly traded. Roark Capital Group, the same private equity firm that owns Sonic, Arby’s and Buffalo Wild Wings, also owns Carl’s Jr.